Company News, Marketing News

Olaplex Amasses Over 3 Billion Views in 72 Hours Following Launch of First TikTok Hashtag Challenge

The campaign taps into the nostalgia trends that are gaining momentum on TikTok and will rally passionate salon professionals and consumers.

Author Image

By: Lianna Albrizio

Associate Editor

Olaplex—the hair care brand that created the bond building hair category and earned viral status after amassing over 1.2 billion views with #Olaplex on TikTok—is launching its first TikTok hashtag challenge, which has already reached over 3 billion views in 72 hours.    Olaplex is challenging its loyal fans to share their wildest hair from the past compared to their healthy hair in the present day that they helped transform using Olaplex by using the hashtag #Olaflex. The campaign taps into th...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters